Social media networks are a recent phenomenon but have become an increasingly important part of any business’s marketing and client base development platform.

The perception of social media marketing has shifted quickly, no longer viewed as just trendy, having a flexible and well-managed presence in each of the “big three” Facebook, Twitter,and Google+ has become a must for any business seeking to secure a place in both the traditional and digital marketplace. And today the importance of social media is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR box. What could be done only by a website posting is no longer enough until it is supplemented by social media.

7 years ago social media were just there, was only fancy to few young people and considered bad by old people in the society. But all cards are changed, big CEO’s and companies have a great following on these platforms and use them both to empower, market and reach out to their target market.

Investing in social media marketing sets a direct path towards economic empowerment, online idling eradication and inclusive economic growth. Young people make enormous contributions to economies, whether in businesses, on farms, as entrepreneurs or employees, or by doing unpaid care work at home. So using social media to do marketing will directly impact young people in the society.

Thanks to SoMA Awards held yearly a brilliant idea by SoMA Director Mr Martin Muli. They award and celebrate the very best in Social Media Communications and reward the individuals, companies and organizations that are using online platforms to communicate in fresh and innovative ways. The awards are open to all corporate, creative, design, digital, marketing, advertising, media and public relations organizations. And with such awards in place the cooperate market is able to identify with the platforms that take social media seriously and work with them which in turn both empowers the social media managers and boosts economic growth.

“And with this many people will be used and employed online to do all this which is direct empowerment to I.T personalities and with the mileage it gives to companies it will in turn translate to economic empowerment.”

In my opinion if government wants to go all out in terms of making sure every initiative is taken seriously, not only should they just do press releases and website adds but also take it to social media because that’s where word spreads. And the further the word goes the better the reach that way initiatives won’t end in offices but to people, and all companies that have fully embraced social media marketing have grown business partnerships and reduced marketing expense.

With no doubt it’s obvious that social media will continue to have a significant impact in 2016 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. And with this many people will be used and employed online to do all this which is direct empowerment to I.T personalities and with the mileage it gives to companies it will in turn boost the economy. These days we sort our things via social media, ask companies from Safaricom to KPLC where you tweet or inbox your issue and they respond immediately this creates efficiency which in turn translates to economy empowerment.

Finally what does it mean to be awarded for being in social media? Means you take the work more serious, good example is the likes of Brian Mbunde who since the Award has gone more cooperate and is reaching out wider and more positive, and many others from Equity Bank to online forums like #FatumasVoice which have since positively grown.

By Kelley Boss

April 20, 2018/ by / in

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