Since 2013 SOMA has been heavily involved in the adoption of social media in Kenya by directly empowering 615 content creators, brands and thought leaders as nominees, engaged more than 1,800 agencies and brands representative, forged direct partnership with the ministry of ICT and other government agencies, and directly engaging more than 160k Kenyans.

These are indicators of the growing relevance and importance of social media and the need to continue building a vibrant ecosystem of influencers, agencies and brands to help them harness greater value from social media.

2018 Theme

SOMA Awards 2018 is themed “Promote Social Commerce”. The theme will on the following objectives;

  • Encourage the use of social media as a market place
  • Highlight the influence of brands content co-creators in consumer buying decision making
  • Emphasize the need to track social media return on investment

2018 Additions

SOMA Process:

The process of winning a SOMA has been redefined to not only reward merit but also influence measure influence. The public will nominate preferred personalities and brands, judges will review and shortlist the best top five nominees per category. The five nominees will be subjected to a public vote where the nominee with the highest number of votes will be declared the winner. One mobile number or email address will not be able to vote more than once.

SOMA Bigwigs:

This initiative will help discover micro influencers and empower them with the right skills and networks to monetize their influence.

SOMA Council:

A social media hub of community managers designed to create a network that will enjoy regular training, industry trends and career growth opportunities among other things.