Social media is an essential marketing tool for businesses. You have created a Facebook and/or Twitter page for your company, but how do you make them effective? What should you post? Who is your audience? How do you keep track of mentions? How do you make people engage with your content?
While you get focused and begin to refine your strategy, here are a few simple things you can do today to help you ramp up your social media presence:
Build a company page on all the primary social networks.
Potential customers are likely to look you up on Facebook, Twitter and LinkedIn. A presence on the most-frequently used networks will ensure your customers can find you when they’re looking for you. You should also make sure to check these sites pretty frequently.
There’s a fine line between engaging your audience and being obnoxious. Find a comfortable posting frequency and stick to it.
Add Value your consumers.
Don’t stick to posting promotional information about your business. Instead, focus on offering value-added content that solves a problem, provides pleasure or reduces your customer’s pain points. Gaining pleasure and solving pain points are two primary driving forces behind purchasing decisions. So rather than sell your product or service, inform your readers on how they can accomplish their goals using your product.
Take advantage of multiple formats.
The written word is powerful, but visual representations are appealing and can help readers understand complex concepts. Try creating an infographic, an ebook, a video or even a podcast.
Be yourself. Social networking is meant to be genuine.
Let your company’s personality shine through your posts and you’ll better connect with consumers. You shouldn’t be unprofessional, but you also don’t need to try to sound like a rocket scientist. (Unless, of course, you are a rocket scientist.)
Note your analytics.
If you have access to analytics, use them. Facebook insights, for example, offers some simple analytics on posts, indicating the number of responses, views and interactions each post receives. Monitor and track these stats to determine your most successful posts, and use it as a framework for future updates.
If you want to increase your social media presence, you have to be willing to put in the work. Hiring social media content writers can be a valuable tool in helping your readers feel more connected to you and encouraging them to become your customers. With the help of these and other tips, you will be able to improve your social media success so you can reach your online sales goals and make your business a leader in your field.
If you’re looking for social media content writers to help with this aspect of your online presence, contact us. We can put together a package that gets results.
By Kelley Boss