NAIROBI, Tuesday 29th, September 2015…Safaricom has announced its support of the iconic OLX Social Media Awards (SOMA 2015). A repeat sponsor over the last two years, the Kenya Social Media Awards, the organizers, said they are delighted to be continuing this partnership.
Kenya Social Media Awards Director, Martin Muli, said: “We are proud to be taking this partnership into its third year. This initiative is a manifestation of Safaricom’s overall commitment to the continued growth of data, and we are delighted that our Awards are the annual cornerstone of this commitment.”
Safaricom Director – Corporate Affairs, Stephen Chege, praised social networks such as Twitter, Facebook and Instagram as useful tools for impacting people’s lives.
Chege sees effective utilization of digital communication as a way to utilize a variety of channels to communicate to various groups.
“Social media has transformed the way corporate organizations communicate with both our customers and an ever-increasing group of stakeholders. It has also enhanced opportunities to impact the lives of people by catalyzing groups towards tangible action and provides the basis for increased economic empowerment,” he said.
Safaricom, who are the Awards gold sponsors, will also provide free Wi-Fi interconnection during SOMA Experience, a pre-event engagement that will allow offline activations for the social media community to engage with each other, interact with brands through their offerings. It will take place at the same venue as the Awards ceremony.
The voting for the Awards – whose title sponsor is online classified service, OLX – are ongoing and the ceremony will be held at the Safaricom Indoor Arena, Kasarani on October 10.
This year’s Awards theme is Social Media for Economic Empowerment and is designed to highlight the influence of social media on economy by identifying and celebrating individuals and organizations that have effectively used the various networks to improve lives.
Muli said “We have created a platform that will enhance brand and consumer engagement through creativity and innovation and highlight the influence of social media on brand building.”
About Olx Social Media Awards
The Olx Social Media Awards, an annual event now in its third year, is sponsored by OLX and several other corporate organizations and aims at celebrating individuals and corporate institutions who have contributed towards improvement of lives through good use of various social media platforms.